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SASA
Sabin Mujagic auf dem Rennrad

Personal Brand

Cycling. Sports. Entertainment. Content creator based in Frankfurt.

Who is Sasa?

Sasa Mujagic came to sports as a complete outsider, and that is exactly what makes him relatable. He started out in cycling and has since moved beyond it: running, or an Ironman long distance as a total beginner. With honest videos, a direct tone and a pinch of provocation, he shows that anyone can achieve great things.

His community is not an anonymous audience but sports talk among like-minded people. Working with Sasa means reaching not just numbers, but real, passionate sports fans, with an engagement rate that speaks for itself.

Platforms
Instagram · YouTube · TikTok
Topics
Cycling · Running · Triathlon · Lifestyle

This is how we create attention

Screenshot of the Edeka reel with 1.2 million views

Edeka

1.2M

views from a single organic post

This is what happens when a brand allows creative freedom: Sasa tells the campaign in his own language, and performs at his very best.

Sabin Mujagic at Times Square in New York

Rexona

3M+

views from New York, on site at the FIFA World Cup

As part of the Rexona campaign, Sasa covered the FIFA World Cup on site in New York. An international stage, told in his own voice.

Latest on YouTube

The podcast

Cover des Podcasts Platzhalter

Platzhalter is the podcast I make with Kim Gottwald. Endurance sport, social media and everything that happens between the posts. Sometimes deep, sometimes stupid, never edited into shape. New episode every week.

Latest episode

#44 LSU SPECIAL

15 August 2026 · 1 h 4 min · 43 episodes so far

Brands that trust Sasa

Let's work.

sasa@gotyou.agency

Booking & Management: gotyou